A hybrid of sorts between You Tube and live-stream apps like Meerkat and Periscope, You Now boasts 100 million streaming videos per month.But unlike the popular new apps that people have been using in bursts over Twitter, You Now encourages long-form streaming, for hours at a time, even while the broadcaster is asleep.Testimonials on the site tout that it lets you "meet so many cool people from all over the world," and how friendly the community is.
On its popular #sleepingsquad hashtag, I can see about 20 sleeping teens at any given time.
But for anyone who's left their teenage years behind them -- or who has a teenager of her own -- You Now has an undeniably discomfiting air.
(Remember the feeling you got that time you tried Chatroulette?
I chatted the the other people watching in the #sleepingsquad: Why?
There has also been a rise in popularity in podcasts, suggesting that these more personal forms of communication are preferred by audiences and broadcasters alike.