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Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).
The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.
Technology and competition for this lucrative market has made a mockery of it.
To the average person, thanks to bad press and other contributing factors, online dating has become somewhat of an un-trusted source for meeting people.