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    Billboard companies consolidating

    NEW YORK (Reuters) - Billboards, which trace their roots to ancient Egypt, are set to generate a boom in U. deal activity as the biggest operators seek to expand in regional markets, investment banking sources said.

    Billboards are holding their own with local audiences even as attention slips for other sorts of regional advertising, such as ads in local newspapers facing circulation declines, or TV commercials that viewers increasingly are able to skip. There is now a race to consolidate the rest of the industry, which is made up of independently run regional companies that are often owned by private equity funds.

    It was originally meant to compete with CNN for influence, stature and viewers in the new cable news business.

    Forsaking establishment cred, the new network, in Ailes' aggressive bid for an under-served right-wing audience, went on to clobber CNN in ratings and profits.

    “To create advantage you must know more about your consumers than your competitors or your media partners.

    And, you have to be able to put this knowledge to work with your media investment.

    In something of a this-is-war huff, Murdoch vowed to start his own cable news network.

    Our leadership, inventiveness and scale drive success for our clients, partners and people.

    Our tech stack and data investment enables this knowledge asymmetry for our clients.” At the core of [m]PLATFORM is the uniquely powerful consumer identifier, [mp]ID.

    This ID unifies data to provide the most comprehensive and detailed picture of an individual consumer.

    Fascinated by its growing influence and low-cost structure, and noting the flakiness of its owner, Ted Turner, Rupert Murdoch made several attempts to buy CNN between 19.

    Rebuffed by Turner, who thought as little of Murdoch as Murdoch thought of him, CNN was sold to Time Warner in 1996.

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